Three weeks of marketing research, delivered as one document. $299, one time.
You made something worth selling. A product, a service, a creative offering. You know it's good.
But building the thing and finding people to buy it are completely different skills. You've probably tried some marketing — posted on social media, maybe ran an ad, told friends. It hasn't worked the way you hoped.
You don't need another course. You don't need a template with blanks to fill in. You don't need a $200/month tool with a learning curve.
You need someone to do the research and hand you a plan.
Described in language you can act on, not marketing jargon. Where they are, what they care about, what would make them buy.
The specific frustrations that make your product the answer, ranked by urgency.
Specific channels, communities, and platforms where your customers already spend time.
Messaging angles tailored to each customer type. Not vague "value propositions" — actual words you can use.
The competitive landscape: who your alternatives are, how they position themselves, and where you stand out.
A prioritized action plan that assumes you're one person with limited time. Do this first, then this, then this.
Not a template. Not generic advice. A plan researched and written for your business.
Each plan is 15–20 pages of real research. Browse three samples.
Custom cutting boards & kitchen woodwork
More samples — every business type gets the same depth.
Bookkeeping & tax prep for freelancers
Embeddable feedback widget for SaaS teams
As a creative working to start a company and figure out the business side as I go, I often feel overwhelmed—but my Owl Playbook was the complete opposite. It felt like someone built me a business plan that made everything make sense. They delivered a map of real people, real partnerships, and real opportunities sitting right in my backyard. The detail was incredibly helpful, breaking things down in a way that felt intuitive instead of intimidating. No fluff, no complicated language—just thoughtful, practical ideas that made me feel confident enough to actually take action. As a creative person, it’s so rare to find something this helpful and this easy to connect with, but I felt like their playbook was spot on for my needs.
Answer a few questions about your project, and what you've tried so far. Takes about 10 minutes.
Using AI deep research and old-fashioned elbow grease, we analyze your market, identify your best customers, and create an action plan in 2 - 4 hours that would normally take weeks to do yourself.
Receive a professionally written marketing plan you can start acting on today. Delivered as a .docx you can read, share, and mark up.
Not a course. We don't teach you marketing over 8 weeks. We hand you a finished plan.
Not a template. Fill-in-the-blank worksheets are generic by definition. Your plan is researched for your specific business.
Not a SaaS tool. No monthly fee, no recurring charges. You pay once and get a document.
Not startup advice. We don't assume you have a team, a budget, or a desire to raise funding. We assume you're one person building something real.
I'm Austin, based in Seattle. I left big tech four years ago to build my own thing. I knew how to build — but I hit a wall. I had no idea how to find customers for what I was making.
I spent years figuring it out — the research, the positioning, the channels that actually work. Along the way I helped other people do the same, turning side projects into real businesses.
Owl Playbook is that process, streamlined into a plan I can hand you today.
$0
A quick snapshot of your best customers. Ready in minutes.
Try FreeJust your email — no account needed
$299 one time
Deep research across your entire market. Delivered in 2–4 hours as a .docx.
Get Your Plan100% money-back guarantee
Much cheaper than three weeks of your time.
Get Your Plan — $299
Answer a few questions about your business — takes about 10 minutes.
Your plan arrives in 2–4 hours as a .docx.
100% money-back guarantee. Not happy with your plan? Email us for a full refund.
Questions? austin@owlplaybook.com
Not ready? Try a free customer analysis first →